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Yellow Pages Advertising
Yell is a leading international directories business
operating in classified advertising markets in the UK, US,
Spain and certain countries in Latin America through
printed, online and telephone-based media.
Yell’s principal brands include: in the United Kingdom,
Yellow Pages, Business Pages, Yell.com and Yellow Pages 118
24 7; in the United States, Yellow Book and Yellowbook.com;
and in Spain, Paginas Amarillas and PaginasAmarillas.es. All
these brands are trade marks.
The Benefits of Yell
Yell's range of media means that people have the choice
to find the business or supplier they need, whenever they
need it, wherever they are, however they want to 24 hours a
day, 365 days a year.
Features and benefits of paid Yell.com advertising:
- Yell.com gets over 6.6 million users per month1,
nearly a third (27 per cent) of whom go on to buy.2
- 59 per cent of Yell.com advertisers say Yell.com is
their only online advertising medium.3
- 90 per cent of Yell.com users find the information
that they are looking for.4
1 Source: Yell.com traffic statistics August 2007.
2,4 Source: Saville Rossiter-Base 2006-07.
3 Source: Saville Rossiter-Base 2006.
Results are based on past research and are no guarantee of
future behaviour.
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