SEO, which stands for search engine optimization can be tricky to get your head around at first, but the idea of it is to bring traffic to your website. This may sound simple but there is a lot more to it than that. Due to there being a lot of misinformation about how to rank a page and putting it at the top of search engine results pages (SERP), it’s easy to not put these things into consideration...
You’re unlikely to beat the top brands your company might be in competition with. If you are a small fizzy drinks company, can you really take on Coca-Cola? Probably not. So try to keep a realistic approach on what your SEO goals are and where you want to rank. But don’t give up there, there are ways to get round this. By knowing your target audience you’ll be able to create efficient keywords. Some key pointers would be to describe your products, define what makes them different to other company’s products. And most importantly target location, get your company well known in the area. Another way is to optimize your brands name so you can still be found in search results, or consider doing paid ads to gain awareness of your brand.
Good content marketing is key to success, but the unfortunate thing is, all businesses know this. So to try and up one from the competition you should always see what they are doing first, as this way you can define what you can do better. Also you are going to have to invest in a lot of time to create good content, this would include daily posts on social media, weekly blog posts and key word research to see what’s trending. By linking all this content back to your site you’ll create more traffic, also Google will recognize this and prioritise you more.
A very important misconception that people have is the fact you’re not trying to rank a site as a whole you are ranking each of the pages within the site. Think of your site as segments and each segment is tailored to different rankings. If you focus on pages that will have the most potential and interesting content for customers, you’re likely to drawn in more people. Although people can forget having low ranking uninteresting pages can lower your rankings on Google and your site as a whole. So it might be wise to consider getting rid of useless pages and keep what's effective.
Overall there is a lot to know about SEO and it’s important to keep up with all the latest trends so you can be the first to know all the latest changes in the SEO practices.