There are some common misconceptions when it comes to social media marketing. Social media plays a big part on behalf of digital marketing for a business, a large contributing factor is to increase online presence. Using social media has its benefits, like allowing you to reach out to your target audience and boost brand awareness.
Social Media Networks
One misconception is that your business needs every social media page there is. This is very rarely true! You need to relate this to your target audience, such as if they are mainly B2B strategies, LinkedIn will be best suited to reach other businesses since it is more corporate and professional compared to Facebook which would be more beneficial for engaging with B2C prospects.
When it comes to posting on social media, there's a line between not posting enough and posting too much.
It is said that 30% of your business income should be spent on marketing, and social media should be a key element of this. The problem is that a lot of people don't get the most out of using social media.
Google+ posts are being indexed by the search engine and author profiles show up alongside the result therefore improving your click through rate.
Don't let common misconceptions of social media marketing stop you from moving ahead and gaining potential customers. There's more to social media than you might think...