What is an eCommerce Platform?
An E-commerce Platform is a software technology solution that allows you to build store fronts, and in this day and age is has emerged as the single biggest growth driver in the worldwide marketplace. A store front means any customer or business facing proposition relating to the selling of products and services. Some examples of big E-commerce platforms would be IBM, Venda or Magento.
E-commerce platforms are based on a common programming language which will consist of Java, PHP and .net. To build one you would use a set of developer tools, frameworks and processes provided by the eCommerce platform. Once it gets hosted online it will enable business to sell products and services online.
Some of the key features of a E-commerce platform is that it is able to run on a single platform, it provides customers to have a 360 view of what your company is and easy access to products. Also, it’s a brilliant system that allows customers to return, buy and view products in the comfort of their own home, this then brings shopping satisfaction ratings up.
E-commerce platforms are widely used in supermarkets, and those who are not using it will have a much lower income. This is because the customer’s expectations are higher every time they experience a better service somewhere else.
People are able to do their entire food shop online and choose when it should be delivered. The reason it is becoming even more popular is due to it now being mobile optimized, and now 1/3 of ecommerce sales are now happening on mobile devices. Due to their mobility of phones everyone is able to shop anytime and anywhere. Another reason popularity is increasing is because of social media, as people are able to share products and reviews of the things they like online. E-commerce orders grew by 202% coming through social since 2014.
One E-commerce platform we highly recommend is Shopify. It is a complete solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.