Almost 70% of online searches are done by Google; and one out of five Google searches are for businesses or places. If you’re a local business and you’re not using Google My Business, then you’re missing out on valuable opportunities to reach local customers.
What is Google My Business?
Google My Business essentially makes it easier for your business to make impressions on potential customers through the Google search engine. So when someone searches for your business they will be met by a summary of your business including; the location on maps, the address, the contact details, opening hours, links to the site, directions to the location, reviews and images. As you can see Google My Business adds a whole lot of information for the customer.
What are the benefits of using Google My Business?
Google My Business has a multitude of benefits, one of those being the fact that you’re now easier to find and your page stands out much more, with this comes more website traffic which can lead to more sales and better SEO. If you’re a small business the chances are that you don’t have a large advertising budget, well guess what? You now have a permanent advertisement on the search results page.
How should you use Google My Business?
You’ve probably got an idea of Google My Business by now, but there a number of things that you shouldn’t forget to make use of when you set up your Google My Business page. You should encourage your satisfied customers to leave reviews on your Google My Business page as this will show your business with a load of shiny stars (be careful not to leave customers dissatisfied as they could leave negative reviews). Another thing to add is images, Google let's you put 10 images and 5 videos free of charge; you should make sure to use images on the profile as images make it look completed and professional, while giving the customer an insight to your business. Another important step would be to include keywords in the description as this can help your SEO and your ranking.
Google My Business is a great marketing tool, all you need to do is make sure you use it.