How to Optimize for Competitors' Branded Keywords

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It's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification.




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How to Optimize for Competitors' Branded Keywords | Web Design Excellence
How to Optimize for Competitors' Branded Keywords | Web Design Excellence
How to Optimize for Competitors' Branded Keywords | Web Design Excellence
How to Optimize for Competitors' Branded Keywords | Web Design Excellence