Can SEOs Stop Worrying About Keywords and Just Focus on Topics?

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Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.




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Can SEOs Stop Worrying About Keywords and Just Focus on Topics
Can SEOs Stop Worrying About Keywords and Just Focus on Topics
Can SEOs Stop Worrying About Keywords and Just Focus on Topics
Can SEOs Stop Worrying About Keywords and Just Focus on Topics