Is Brand a Google Ranking Factor?

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A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There's a short answer with a big asterisk, and in today's Whiteboard Friday, Rand explains what you need to know.

 



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Is Brand a Google Ranking Factor?
Is Brand a Google Ranking Factor?
Is Brand a Google Ranking Factor?
Is Brand a Google Ranking Factor?