Our Web & SEO Terms Glossary

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Our Web & SEO Terms Glossary

To help you understand our website we have included a comprehensive glossary of terms. Each term will be highlighted around the website, below are a list of all available terms.
301
A permanent server redirect - a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues.
Adwords
Google Pay Per Click contextual advertisement program very common way of basic website advertisement.
Adwords Site
Are websites that are designed from the ground up as a venue for GA advertisements. Normally made For Google Adsense Advertisements.
Affiliate
An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.
Algorithm
A program used by search engines to determine what pages to suggest for a given search query.
Alt Text
A description of a graphic which usually isnt displayed to the end user unless the graphic is undeliverable or a browser is used that doesnt display graphics.
Pinterest
Pinterest is a social curation website for sharing and categorizing images found online. The site's name is a portmanteau of the words “pin” and “interest.
Analytics
A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich popular free analytics program.
Anchor Text
The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page.
Astroturfing
Participating in a user forum with the secret purpose of branding customer recruitment or public relations.
PDF
A Portable Document Format is a file format for capturing and sending electronic documents in exactly the intended format.
Database
A structured set of data held in a computer, especially one that is accessible in various ways.
Target Audience
A particular group at which a product such as a film or advertisement is aimed.
Brochures
A small book or magazine containing pictures and information about a product or service.
Logo Design
A recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product. Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo.
Letterhead
Stationery printed or engraved usually with the name and address of an organization.
Compliments Slip
A small piece of paper on which a company's name, address, and logo are printed and which is sent out with goods or information, typically in place of a covering letter.
Logo
A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
Leaflets
A printed sheet of paper containing information or advertising.
Pop-up Banner
Pop-up Banners are high quality promotional banners to convery your marketing message and are stored neatly into a compact case. Excellent for trade shows and exhibitions.
Magazine
A periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership.
Greeting Card
A decorative card sent to convey good wishes.
Poster
A large printed picture used for decoration or advertising purposes.
Business Card
A small card printed with one's name, occupation, business address, etc.
Microsite
A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity.
Large Format Printing
Wide-format printing also known as large format printing, usually refers to devices that can handle sheets of paper 24 inches and wider.
Flyers
A small handbill advertising an event or product.
Domain Name
The part of a network address which identifies it as belonging to a particular domain.
Twitter
Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets.
Facebook
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
Mobile App Development
Mobile application development is a term used to denote the act or process by which application software is developed for handheld devices.
Authority
The amount of trust that a site is credited with for a particular search query. Authority or trust is derived from related incoming links from other trusted sites.
Authority Site
A website which has many incoming links from other related expert/hub sites.
B2B
Business to Business
B2C
Business to Consumer
Backlink
Any link into a page or site from any other page or site.
Black Hat
Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.
Blog
A website which presents a series of social content in a chronological order.
Bot
A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to scrape content for the purpose of plagiarizing it for exploitation by the Spammer.
Bounce Rate
The percentage of users who enter a site and then leave it without viewing any other pages.
Bread Crumbs
Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.
Canon
Legitimate or official version
Canonical Issues
Copying canon content often facilitated by automated bots
Click Fraud
Improper clicks on a PPC advertisement for the purpose of undeserved profit.
Cloaking
The practice of delivering different content to the search engine spider than that seen by the human users.
Content Management System
Programs such as Wordpress which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.
CMS
Programs such as Wordpress which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.
Code Swapping
Changing the content after high rankings are achieved.
Comment Spam
Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.
Context
The part of a web page that is intended to have value for and be of interest to the user. Advertising navigation branding and boilerplate are not usually considered to be content.
Contextual Advertisement
Advertising which is related to the content.
Conversion
Achievement of a quantifiable goal on a website. Add clicks sign ups and sales are examples of conversions.
Conversion Rate
Percentage of users who convert - see conversion.
CPC
Cost Per Click is the rate that is paid per click for a Pay Per Click Advertiser
CPM
A statistical metric used to quantify the average value or cost of Pay Per Click advertisements. The M in CPM is from the Roman numeral for one thousand.
Crawler
A program which moves through the worldwide web or a website by way of the link structure to gather data.
Cloud Computing
The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
Cloud
Cloud Computing - The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
Directory
A site devoted to directory pages. The Yahoo directory is an example.
Directory Page
A page of links to related WebPages.
Email Marketing
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Doorway
A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users but not spiders to another site or page is implementing cloaking. A Previous Definition revised based upon advice from Michael Martinez
LinkedIn
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
Dropbox
Dropbox is a file hosting service operated by Dropbox Inc, headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and client software.
Duplicate Content
Content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.
YouTube
The largest video sharing site on the Web. YouTube lets anyone upload videos for private or public viewing.
Ecommerce Site
A website devoted to retail sales.
Ecommerce
A website devoted to retail sales.
Feed
Content which is delivered to the user via special websites or programs such as news aggregators.
FFA
A page or site with many outgoing links to unrelated websites containing little if any unique content. Link farms are only intended for spiders and have little if any value to human users and thus are ignored or penalized by the search engines.
Frames
A web page design where two or more documents appear on the same screen each within its own frame. Frames are bad for SEO because spiders sometimes fail to correctly navigate them. Additionally most users dislike frames because it is almost like having two tiny monitors neither of which shows a full page of information at one time.
Gateway Page
A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.
Gadget
See gizmo
Gizmo
Small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.
Google Bomb
The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The miserable failure - George Bush and greatest living American - Steven Colbert Google bombs are famous examples.
Google Bowling
Maliciously trying to lower a sites rank by sending it links from the bad neighborhood - Kind of like yelling Good luck with that infection! to your buddy as you get off the school bus - there is some controversy as to if this works or is just an SEO urban myth.
Google Dance
The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or the period of time during a Google index update when different data centers have different data.
Google Juice
Trustauthority from Google which flows through outgoing links to other pages.
Googlebot
Googles spider program
GYM
Google, Yahoo & Microsoft. The three main search engines.
Hit
Once the standard by which web traffic was often judged but now a largely meaningless term replaced by pageviews AKA impressions. A hit happens each time that a server sends an object - documents graphics include files etc. Thus one pageview could generate many hits.
Hub
A trusted page with high quality content that links out to related pages.
HTML
Directives or markup which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines and should generally be strictly and exclusively adhered to on web pages.
Impression
The event where a user views a webpage one time.
In-bound Link
Inbound links from related pages are the source of trust and pagerank.
Index
A database of WebPages and their content used by the search engines.
Indexed Pages
The pages on a site which have been indexed.
Inlink
Inbound links from related pages are the source of trust and pagerank.
SQL
Structured Query Language, an international standard for database manipulation.
web design
Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.
Design
Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.
Web Development
Web development refers to building, creating, and an maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management.
Email Hosting
An email hosting service is an Internet hosting service that operates email servers.
Graphic Design
The art or skill of combining text and pictures in advertisements, magazines, websites or books.
CD Duplication
The process of using a disc recorder to burn your data into a pre-manufactured write-once CD.
CD Replication
The process of stamping data into an injection molded CD.
DVD Replication
The process of stamping data into an injection molded DVD.
DVD Duplication
The process of using a disc recorder to burn your data into a pre-manufactured write-once DVD.
Email
Email, short for electronic mail, is one of the most widely used features of the Internet, along with the web. It allows you to send and receive messages to and from anyone with an email address, anywhere in the world.
SMS Marketing
SMS marketing refers to the use of a mobile device to promote a certain product or service. This is done by sending SMS messages or text messages from a company to a consumer.
SMS
Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.
Brand
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product or company.
Branding
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product or company.
Brand Guidelines
A company's brand guidelines are a collection of documents which set out how to use the design elements of a company's brand.
Hosting
To store a website or other data on a server or other computer so that it can be accessed over the Internet.
Development
Web development refers to building, creating, and an maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management.
Web Hosting
The activity or business of providing storage space and access for websites.
CSS
A cascading style sheet (CSS) is a Web page derived from multiple sources with a defined order of precedence where the definitions of any style element conflict.
ASP
An ASP is a Web page that contains HTML and embedded programming code written in VBScript or Jscript.
Bluetooth
A standard for the short-range wireless interconnection of mobile phones, computers, and other electronic devices.
jQuery
jQuery is a JavaScript library that allows web developers to add extra functionality to their websites. It is open source and provided for free under the MIT license. In recent years, jQuery has become the most popular JavaScript library used in web development.
Active Service Pages
An ASP is a Web page that contains HTML and embedded programming code written in VBScript or Jscript.
Keyword
The word or phrase that a user enters into a search engine.
Key phrase
The word or phrase that a user enters into a search engine.
Keyword Density
The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.
Keyword Research
The hard work of determining which keywords are appropriate for targeting.
Keyword Spam
Inappropriately high keyword density.
Keyword Stuffing
Inappropriately high keyword density
Landing Page
The page that a user lands on when they click on a link in a SERP
Lantent Semantic Indexing
Search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as Long Tail Searches. The majority of searches consist of three or more words strung together. See also long tail. The significance is that it might be almost impossible to rank well for mortgage but fairly easy to rank for second mortgage to finance monster truck team. Go figure.
Link
An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.
Link Bait
A webpage with the designed purpose of attracting incoming links often mostly via social media.
Link Building
Actively cultivating incoming links to a site.
Linkerati
Internet users who are the most productive targets of linkbait. The Linkerati includes - social taggers forum posters resource maintainers bloggers and other content creators etc - who are most likely to create incoming links or link generating traffic in the case of social networkers.
Link Exchange
A reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality and add no value themselves. Quality directories are usually human edited for quality assurance.
Link Farm
A group of sites which all link to each other.
Link Juice
Trust authority pagerank
Link Partner
Two sites which link to each other. Search engines usually dont see these as high value links because of the reciprocal nature.
Link Popularity
A measure of the value of a site based upon the number and quality of sites that link to it.
Link Spam
Unwanted links such as those posted in user generated content like blog comments.
Link Text
The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three will share some keywords in common.
Long Tail
Longer more specific search queries that are often less targeted than shorter broad queries. For example a search for widgets might be very broad while red widgets with reverse threads would be a long tail search. A large percentage of all searches are long tail searches.
LSI
This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as Long Tail. The majority of searches consist of three or more words strung together. See also long tail. The significance is that it might be almost impossible to rank well for mortgage but fairly easy to rank for second mortgage to finance monster truck team
Mashup
A web page which consists primarily of single purpose software and other small programs gizmos and gadgets or possibly links to such programs. Mashups are quick and easy content to produce and are often popular with users and can make good link bait. Tool collection pages are sometimes mashups.
META Tags
Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags because they may be the information that the search engines rely upon the most to determine what the page is about. Also they are the first impression that users get about your page within the SERPs.
Metric
A standard of measurement used by analytics programs.
MFA
Made For Advertisements - websites that are designed from the ground up as a venue for advertisements. This is usually but not always a bad thing. TV programming is usually MFA.
Mirror State
An identical site at a different address.
Monetize
To extract income from a site. Adsense ads are an easy way to Monetize a website.
Natural Search Results
The search engine results which are not sponsored or paid for in any way.
NoFollow
A command found in either the HEAD section of a web page or within individual link code which instructs robots to not follow either any links on the page or the specific link. A form of link condom.
NoIndex
A command found in either the HEAD section of a web page or within individual link code which instructs robots to not index the page or the specific link. A form of link condom.
Non Reciprocal Link
If site A links to site B but site B does not link back to site A then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.
Organic Link
Organic links are those that are published only because the webmaster considers them to add value for users.
Outlink
Out going link
Pagerank
A value between 0 and 1 assigned by the Google algorithm which quantifies link popularity and trust among other proprietary factors. Often confused with Toolbar Pagerank.
Portal
A web service which offers a wide array of features to entice users to make the portal their home page on the web. IGoogle Yahoo and MSN are portals.
PPA
Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.
PPC
A contextual advertisement scheme where advertisers pay add agencies such as Google whenever a user clicks on their add. Adwords is an example of PPC advertising.
VOIP
Voice over IP is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol networks, such as the Internet.
Voice Over IP
VOIP is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol networks, such as the Internet.
Proprietary Method
Sales term often used by SEO service providers to imply that they can do something unique to achieve “Top Ten Rankings.
Reciprocal Link
Two sites which link to each other. Search engines usually dont see these as high value links because of the reciprocal and potentially incestuous nature.
Redirect
Any of several methods used to change the address of a landing page such as when a site is moved to a new domain or in the case of a doorway.
Regional Long Tail
A multi word keyword term which contains a city or region name. Especially useful for the service industry.
RLT
A multi word keyword term which contains a city or region name. Especially useful for the service industry.
Robots.txt
A file in the root directory of a website use to restrict and control the behavior of search engine spiders.
ROI
One use of analytics software is to analyze and quantify return on investment and thus costbenefit of different schemes.
Sandbox
There has been debate and speculation that Google puts all new sites into a sandbox preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.
Scrape
Copying content from a site often facilitated by automated bots
Search Engine
A program which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.
Search Engine Spam
Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in some cases they actually are.
SEM
Short for search engine marketing SEM is often used to describe acts associated with researching submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
SEO
Short for search engine optimization the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.
SERP
Search Engine Results Page.
Site Map
A page or structured group of pages which link to every user accessible page on a website and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.
SMM
Social Media Marketing Website or brand promotion through social media
Social Bookmark
A form of Social Media where users bookmarks are aggregated for public access.
Social Media
Various online technologies used by people to share information and perspectives. Blogs wikis forums social bookmarking user reviews and rating sites digg reddit are all examples of Social Media.
Social Media Marketing
Website or brand promotion through social media.
Social Media Poisoning
Any of several possibly illegal black hat techniques designed to implicate a competitor as a spammer - For example blog comment spamming in the name/brand of a competitor.
Spam Ad Page
A Made For Adsense/Advertisement page which uses scraped or machine generated text for content and has no real value to users other than the slight value of the adds. Spammers sometimes create sites with hundreds of these pages.
Spamdexing
Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results or to influence the category to which the page is assigned in a dishonest manner.
Spammer
A person who uses spam to pursue a goal.
Spider
A specialized bot used by search engines to find and add web pages to their indexes.
Spider Trap
An endless loop of automatically generated links which can trap a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.
Splash Page
Often animated graphics pages without significant textual content. Splash pages are intended to look flashy to humans but without attention to SEO may look like dead ends to search engine spiders which can only navigate through text links. Poorly executed splash pages may be bad for SEO and often a pain in the ass for users.
Splog
Spam Blog which usually contains little if any value to humans and is often machine generated or made up of scraped content.
Static Page
A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.
Stickiness
Mitigation of bounce rate. Website changes that entice users to stay on the site longer and view more pages improve the sites stickiness.
Supplemental Index
Pages with very low pagerank which are still relevant to a search query often appear in the SERPs with a label of Supplemental Result. Googles representatives say that this is not indicative of a penalty only low pagerank
Text Link
A plain HTML link that does not involve graphic or special code such as flash or java script.
Time on Page
The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.
Toolbar Pagerank
A value between 0 and 10 assigned by the Google algorithm which quantifies page importance and is not the same as pagerank. Toolbar Pagerank is only updated a few times a year and is not a reliable indicator of current status. Often confused with Pagerank.
Trust Rank
A method of differentiating between valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages.
URL
Uniform Resource Locator - AKA Web Address
User Generated Content
Social Media wikis Folksonomies and some blogs rely heavily on User Generated Content. One could say that Google is exploiting the entire web as UGC for an advertising venue.
Web 2.0
Is characterized by websites which encourage user interaction.
White Hat
SEO techniques which conform to best practice guidelines and do not attempt to unscrupulously game or manipulate SERPs.
Widget
Small applications used on web pages to provide specific functions such as a hit counter or IP address display. These programs can make good link bait.

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Web & SEO Terms Glossary
Web & SEO Terms Glossary
Web & SEO Terms Glossary
Web & SEO Terms Glossary