Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

Making changes to your brand is a huge step, and while it's sometimes the best path forward, it isn't one to be taken lightly. In today's Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.

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