There are many ways that you are able to target your most ideal audience with your ads. A common way of doing this is location targeting, this helps you aim your ads in the locations where you are most likely going to find paying customers.
You can target all locations worldwide, selected cities, countries or regions or near particular landmarks, postal codes or coordinates. With Bing Ads you are also able to select locations to be excluded from seeing your ads.
Targeting your audience at specific times during the day or week is also another affective way of targeting people. You could only run your ads through your business hours or you could find the times that your conversion rate hit its highest point and arrange your ads to be set for around them times.
If your product or service is aimed for a specific
gender or age then you could use demographic targeting so that they can
see your ads instead of wasting your budget on others.
When setting your budget you should make sure you are comfortable
paying that amount daily as that is your daily spend limit for your