Like most ads, LinkedIn Ads are made from an image, headline, description and a URL. To ensure that you ad works as best as possible you will need to make sure it has a clear message and that it is relevant to your target audience.
The headline must gain the attention of your audience and when people are on LinkedIn they will be in a different frame of mind than they would on other website so use this to your advantage.
Your description must explain clearly what you are offering but keeping your audience’s attention. The image you chose must be eye catching but also relevant to what your ad is offering.
Ensure that your image is clear as the maximum size of the image is 50 pixels wide to 50 pixels high. There are many ways to target the most relevant audience with your ad when creating your campaign. You should narrow down the focus of who you want to display your ad to and who will most likely be interested in what your ad is offering.
With LinkedIn Ads you can chose between Cost-per-click (CPC) and Cost-per-thousand-impressions (CPM). The most recommended option will be CPC as you will be paying each time someone clicks on your ad.
The bid you decide to make will be the maximum amount you want to pay every time someone clicks. CPM is where you pay each time your ad is shown 1000 times on LinkedIn. This can be an issue as you will be paying no matter how many clicks your ad has had. You should keep in mind that the higher you set your bid the more likely you are to receive impressions and clicks.