There are a few ways of making the most out of your money when it comes to your budget. You want to make sure that you are not spending more money than you can afford and that you are not missing out on clicks.
To reduce the average cost per click all you have to do it lower you bids.To make sure you spread out your budget throughout the day, you will need to set your campaign to standard delivery, otherwise it will be on accelerated delivery.
Setting your bid strategy to automated bidding will mean that AdWords is able to set your bids so that you are able to maximise clicks within your budget. You are able to optimise your ad to receive the best results in a few different ways. You may want to test out a few different ad texts and see which one works best for your campaign.
You are also able to do an ad rotation to optimise for clicks so that AdWords can see what works best and then display the best ads more. You can keep trying this out until you receive some results to determine what ad works best for your campaign. You always want to try and improve the results you get from your ads and also keeping your costs down as much as possible.
There are ways of doing this such as, adding, changing or deleting keywords, match types and bids. If you have noticed that some keywords are working better than others on your ads then you could increase the bids them keywords that are converting to sales. Then to save you money you could decrease the bids for the keywords that aren’t working as well.