There are a few things that need to be considered when creating a campaign. There are many ways you can target your ads so that they reach a relevant audience.
Location targeting is extremely useful for aiming your ads in locations where you think you are may likely to find customers.
This is done by choosing countries, cities or even areas around a specific address depending on how specific you what to make the target.
If your service or product is aimed for a specific person or group
of people such as a certain age group or gender then you are able to use
demographic targeting, instead of targeting the ad to everyone and
wasting the budget on ads that did not need to be targeted to some
When creating your
headline you need to keep in mind that you can only have up to 25
characters. Under the headline is the description. This is where you
will be describing your service or product in the space of two lines of
35 characters for each line, so think wisely when choosing what to say.