If you didn’t already know, social media is a form of communication and interaction online. Social media has been around since the very beginning of the World Wide Web but however in the last 10 years or so there has been a major increase in popularity and the number of social media sites. The reason for its name is that it allows people to interact with it in a social context, this can be in the form of conversations (which is the most common form), possibly commentary and other engagement interactions.
Content has become even easier to publish in the last few years which has caused the social media industry to grow. People that may have struggled with technology before can now post and share content on a number of social media platforms.
Social media has opened a lot more opportunities for business due to
the shift in web consumerism. Customers open up the opportunities as
the amount of data they allow to be seen through social media is so vast
that web marketers are able to use it all to their advantage. The best
part of this is being able to build long last relationships with your
customers through social media platforms.