If you have just started using SEO for your website it may take years to get the top rankings on search engines with the top leading brands. It is important to understand the demand for the keywords and search terms. There are many different tools to help you with the keyword research.
Keywords are crucial for information retrieval within search engines. When the search engines are crawling a websites pages for their content, they store the keywords of the web pages within keyword based indices. This means they are able to have millions of small databases each for a particular keyword what makes it a lot faster to find information and so they don’t have to store billions of web pages in one database.
Search engines will provide results based on what words were entered
into the search bar. Even though many of the searches are made by the
most basic search terms such as “Plumbers”, they only make up 30% of
searches made on search engines. 70% of the searches are known as “long
tail” searches. These are made up of more unique searches which are
usually by people who know exactly what they are looking for and this is
the traffic you will want to be bringing in.