How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names.

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We're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with our own brands.



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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names.
How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names.
How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names.
How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names.