Keyword Research and Targeting Without Exact Match

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Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today's Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.



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Keyword Research and Targeting Without Exact Match
Keyword Research and Targeting Without Exact Match
Keyword Research and Targeting Without Exact Match
Keyword Research and Targeting Without Exact Match