For nearly two years, marketers have been frustrated by a steadily increasing percentage of keywords (not provided). Recent changes by Google have sent those numbers soaring. The site Not Provided Count now reports an average of nearly 74% of keywords not provided, and speculation abounds that it won't be long before 100% of keywords are masked. Without that referral data, our tasks as Internet marketers become far more difficult—but not impossible.
In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change, finding data from other sources to stay on top of their SEO efforts.