How Google is Changing Long-Tail Search with Efforts Like Hummingbird

How Google is Changing Long-Tail Search with Efforts Like Hummingbird

The Hummingbird update was different from the major algorithm updates like Penguin and Panda, revising core aspects of how Google understands what it finds on the pages it crawls. In today's Whiteboard Friday, Rand explains what effect that has on long-tail searches, and how those continue to evolve.

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