Why Visual Assets - Infographics

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The marketing industry seems to have a love-hate relationship with infographics. When they're really done well, they can be effective ways of conveying a lot of complex information in a way that's easier to digest. The problem is that relatively few of today's infographics are really done well, and many are simply created for shallow SEO benefit.

In today's Whiteboard Friday, Rand talks about the differences between infographics and visual assets, and why the latter are far more effective in our efforts.



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Why Visual Assets - Infographics
Why Visual Assets - Infographics
Why Visual Assets - Infographics
Why Visual Assets - Infographics