Investing in Non-Measurable Serendipitous Marketing

Investing in Non-Measurable Serendipitous Marketing

Sticking to what can be easily measured often seems like the safest route, but avoiding the unknown also prevents some of the happier accidents from taking place. In today's Whiteboard Friday, Rand explains why it's important to invest some of your time and resources in non-measurable, serendipitous marketing.

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