How To Plan For Your Website Redesign - Step 6: Monitoring And Continued Improvements
We are now at the end of the six step series on How To Plan For Your Website Redesign. In the previous article we looked at Step 5: Optimisation and Transition - now that the site is live, we are now ready to look at the final step.
You may think that once you officially launch your new website redesign that you are officially done with the process. However, your work is never done when it comes to a new website. There will always be some tweaks that need to be made not just at the beginning of the process, but for the entirety of the process.
The first thing that you should remember is that you should be constantly monitoring the health and performance of your website, especially for the first few weeks after your launch. By doing this, you will ensure that the search engines recognize your new website and that your website is continuing to function properly.
Take a look at how effective your website is. Are you bringing in new customers? Are you getting more conversions? These are just a few of the metrics that you need to keep an eye on. If you are not seeing results or you notice bugs and errors, you will need to fix these issues immediately to get the most ROI on your new website redesign.
It is also important that you keep up with improvements on a regular basis. A website that is updated regularly will rank better on search engines. People will only typically click on one of the first pages that come up, making it important that you find yourself higher up on the results list.
Adding fresh new content will also help to ensure that people keep returning to your website. This could be by adding new news articles or by having a blog section that gets new posts regularly. You will also want to update as you add more products and services to your company, so your customers know all of the latest information about your company.
Another reason why you want to continue with improvements on a regular basis is because it is cheaper than doing a complete overhaul at once. This is a more efficient and cost-effective manner of ensuring that your website is always optimised, rather than the expense and time-consuming nature of completely new redesigns. You can make specific changes here and there as needed without also completely changing your website all of the time.
A consistent website is crucial to maintaining your brand identity and constantly redesigning your website can confuse the consumer. Lastly, continuous improvements allow you to keep up to date with all of the latest SEO trends to ensure you are getting a high ranking on search engines.
You should continue to work on your website to keep it moving forward. Just because you have done a complete overhaul of your website, that does not mean that you can neglect it. Constantly monitor and improve your website to protect your investment. This will help you to make sure that you are getting the highest return on your investment. Your website is necessary for getting sales into your business, so treat it as you would with any other marketing tool.
If you missed the previous articles take a look at - Step 1: Set Budgets, Timescales, Milestones And Responsibilities, Step 2: Goals, Create a Sitemap, and Plan Your Content, Step 3: Brand, Messages, and Customer Experience, Step 4: Introducing Call to Actions and KPIs or Step 5: Optimisation and Transition.