12 Top Social Media Marketing Ideas, Strategies & Tips
Facebook and Twitter are both huge social media platforms. On Facebook you are always seeing ad’s for something and everything. How many of these ads have you ever clicked? I myself have clicked a few. How about Twitter? Seeing the tweets about a product you have seen in a magazine at a client's office, made you stop and read them. This is why social media is a must for your brand. No matter how big or small it is.
Facebook is a great place to run ad’s to promote content. Try to make your ads blend in - as by doing this people click on the ad and are more likely to end up on your website without even knowing it.
2. Start a Photo Contest
This is a way to spread awareness and gain traffic to your Facebook page. Ask the followers to post phots showing them using a brand and product associated to your company. You can use Wishpond to add the tab for the contest on your Facebook page. Not only will the followers get a kick out of the photos, but you can gain new followers and customers at the same time.
3. Facebook Live campaign
This allows you to have one on one contact with followers. It gives them a real-life feel into who you are and what your company is all about. By creating a Facebook channel you can promote your newest products or upcoming ones, answer and ask questions, and really get to know the followers.
4. Start a competition
It’s a good way to rapidly grow followers to your page. Make the competition easy to enter and give away a product that you sell or is related to your brand. Add popup box that is linked to your page. You can use the ‘LIKE THIS PAGE” button, to get the contest entrants to connect with your brand page.
5. The use of photos and videos to preview content
This is a very huge marketing strategy for any brand anywhere in the world. With social media being an amazing way to share your content, you can just link all of your content to your Facebook page. You can show photos or a short introduction video on your brand(s). This will help bring in more followers to a blog you might have or your fan page.
6. Coupons posted on Facebook
Giving coupons or discounts (but not both at the same time) can get a customer’s attention very fast. The coupons or discounts make them want to see what the page really has to offer. This will increase the flow of traffic to your fan page, blog, and website.
7. Running a reaction campaign
Ask your followers to vote on the best product you sell, by using only a reaction. Facebook added new reactions this year. Some of this are angry, haha, wow, sad and love buttons. This is much funnier than the Like Button. An example could be for a sweet company. Have the followers click the Love button for the flavour watermelon, the Like button for apple, and the sad button for peach. Running this reaction campaign will get eyes to look at your brand.
8. Respond to all of your customers’ concerns.
Respond to your customers’ complaints and concerns on Facebook. You don’t have to be defensive or mean, but you have to listen to the customer and solve the problem they are having. We marketers know that any social media is not just a stage to get people to look at us, it’s a way to get business. That’s why we have to treat each and every concern a customer has.
9. Posting of Infographics
Facebook might not be the best place for posting number heavy content, you might use visual infographics instead. Visual content is easy to share and is a way for customers to learn about your brand. It’s not over powering and your customers will be surprised and interested to read the content.
With Twitter you need to be constantly Tweeting. This way your brand is more likely to show up on your followers and non-followers Twitter feeds. Tweeting constantly allows people to see you are active in your brand, and you won't get over loaded with customer concerns because you can reply back much faster. A good tool to use for tracking clicks to your link(s) is Buffer or GA. This way you can see just how many clicks you are get within the hour.
Don't forget, if you are shy on time you can always outsource your social media activity to agencies such as ourselves. You can also schedule content regularly yourself using automated tools like our FREE Social Media Platform, HootSuite or SproutSocial.
BuzzSumo allows you to share content by using keywords to describe your brand. You can share your brand from blogs, Facebook pages and Twitter. With BuzzSumo there is no way to confuse your brands keywords for another brand.
12. Reach out to non-followers to share your content
Ask your followers to share your Facebook page, website and other online content. I am sure they will be more than happy to help you out. You can always use tools like BuzzSumo which show you the identity of people with outstanding large numbers of followers. Than you can post to their social media pages.
Here are just 12 of the top social media marketing ideas, strategies & tips, but more can be find online. Maybe these will give you an idea of just how important social media is for promoting your brand!
As you already know from personal use, Facebook is growing and advancing daily, which means your brand can’t be missed on Facebook. Ads on social media platforms really do work. Please look over a few different product(s) ad’s that you use every day, just to get a feel for how an ad catches your attention and pulls you in.
Even the smallest of ads catch you off guard. It’s because our minds have to know what something is before when can buy it. Personally I stop and listen to people when I am out shopping and hear them taking about a brand. Social media is all around us. So why not use it to your advantage?
Please feel to share your top tips and reach out to any of our agency team for advice or direction.