Following a successful tender process against a range of leading marketing firms, 123 Internet Group secured the contract to design, develop and launch the new website for Itís Fresh!, an international brand and product delivered by Food Fresh Technologies located in Cranfield.

Our solution:

The design and strategy of the website was lead internally by our key account managers and in-house designers and developers. A range of design and development styles were presented to the client. The option of utilising small video clips integrated into a fully responsive design came out on top. The design meant the content was delivered in a sleek, magazine-style approach. Animation was designed and used in areas of the website during the launch process to help explain the products and position the brand.

The completion of the website was then supported by the agency following a complex redirection of a domain name. It was essential that all previous pages located on the old domain name were transferred to the new one and, by utilising the correct approach, the new website and domain launched without any problems nor loss of rankings.


To date, the Itís Fresh! website has secured more than 250 market leading terms in the top 3 results in Google and continues to grow with the support of 123 Internet Group.

Services Provided:

  • Full website design
  • Website build
  • SEO management
  • Ongoing support